Chile Lindo Network is an intercultural consulting, production, and marketing company, predicated on and dedicated to building business, artistic, and personal links between Chile and California.
Founder and CEO Paula Tejeda grew up in both Chile and New York City, before moving to San Francisco where she observed many intersecting interests between California and Chile. Soon it became clear to Tejeda that Chilean cultural events presented in the Bay Area lacked a marketing network. Regardless of the notoriety of the artist or event—whether it was a concert by a renowned musician or a live talk by a Chilean film director at the San Francisco International Film Festival—no one was conducting outreach to a target audience interested in Chile/South America. Tejeda perceived this shortfall two decades ago and embarked on her vision—to serve as an outreach capacity coordinator and to build a network—in conjunction with establishing a classic Chilean empanada shop.
In 2009, Tejeda’s motivation and entrepreneurial drive led her to become an active participant in San Francisco’s iconic street food movement (predecessors to the food trucks). The street food scene came about at the outset of twitter, and Tejeda’s social media presence thrived.
The Chile Lindo Deli & Coffee Shop serves as production headquarters for the Network, as customers join Tejeda’s newsletter contact list—which boasts an unprecedented 25% average open rate. Tejeda’s newsletter and Chile Lindo’s social-Networking sites serve to promote all things Chilean taking place in the Bay Area, and the Network’s formidable outreach capacity reaches a wide and growing cross-section of the community.
Tejeda’s broad experience in production keeps her actively interested in managing and developing a broad array of projects. Having studied Media Communications at Laney College and San Francisco State University, Tejeda was awarded an Internship at KTVU Channel 2 in the ‘80s, in Oakland, CA, where she produced community affairs programming for the station. Following the Internship at KTVU, Tejeda was subsequently awarded an internship at KPIX Channel 5 in San Francisco where she assisted in the production of segments for the hit television program Evening Magazine.
Desirous of sharing her love of the two cultures and her insights into their similarities and differences, Tejeda worked toward fostering California-Chile interchange through both her local San Francisco Chile Lindo Deli & Coffee Shop and the functions of the Chile Lindo Network: consulting, marketing, production, and interpersonal links between Chileans and Californians. Tejeda is intimately cognizant of the specificities of each culture, and, embracing both the commonalities and divergences, she is in a unique position to foster first-rate outreach services between California and Chile.
Tejeda serves as a strategic outreach coordinator for the Pendergast Consulting Group and specializes in outreach to the Latino and Small Business communities in San Francisco.
Tejeda served on the Sausalito-Viña del Mar Sister Cities Council, and was named Cultural Ambassador of the City of Viña del Mar, in 2012.
Production
Chile Lindo Network is committed to producing Chilean musical artists in San Francisco’s exceptional community of diverse audiences. Chile Lindo is presently working with Chilean composer/singer Catalina Claro, building a following, and producing yearly performances in the San Francisco Bay Area. The Network manages every aspect of production, including booking, travel, and promotion.
Concurrently, the Chile Lindo Network is collaborating with Chilean filmmaker Francisco Campos-López on the #RealChile project—a documentary film about the ecological impact of Chile’s changing environment. The Network is assisting with marketing, promotion, and distribution. As a supporting point of contact located in the US, the Chile Lindo Network‘s involvement in the project fulfills the requirements of grants and other funding opportunities for a US based partner.
Chile Lindo Network’s long-term vision is to bridge Chile and California in order to offer opportunities for cultural exchange in both directions, presenting San Francisco Bay Area local artists in Chile as well as the Network’s ongoing production of Chilean artists in the Bay area. The Network is partnering with groups that share its mission, such as the Pio Pio Sustainable Cultural Community Center in Chile. Tejeda is also an integral member of the team that yearly produces Earth Day San Francisco.
Past Chile Lindo productions include outreach, marketing, promotion, and production aspects of a number of conferences, concerts, festivals, and information exchange-networking delegations, including promotion for Menemsha Films Los Angeles of the Chilean film “Machuca,” UC Berkeley Encuentros 2011, ArTasting 2011, U-LUV Fête de la Musique, Earth Day San Francisco 2014, and the production of Andean-Rock group Los Jaivas’ 2005 San Francisco US tour.
